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If you were to ask Michael Kemper, why he decided to open a bicycle factory, he will tell you from his visit to the Velorama, a national bicycle museum in Nijmegen, the Netherlands. It was there that he saw the Dursley Pedersen bicycle for the first time. He was fascinated by the almost 100 year old engineering of the creator, Mikael Pedersen, whose work of art encompasses complex, detailed solutions, simple beauty and superior function. Kemper was convinced that this bicycle did not belong in a museum; it belonged on the street.

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Pedersens at Spiegel Online

Video: Oure bicycles on WDR (TV)

 

Stadtbewohner kennen die nervtötende Suche nach Parkplätzen, sei es vor dem Supermarkt, vor dem Kindergarten oder vor der eigenen Wohnung. Und wenn man endlich steht, möchte man das Auto am liebsten nur noch im Notfall bewegen. Wenn es auch Ihnen so ergeht: hier naht Hilfe auf zwei Rädern.

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With their harmonic proportions, "Big Wim" and "Big Wilma" are decidingly different than the usual XXL bicycles, which are often only made of longer tubing. Problems with design should not be a concern for the potential buyer. The frames, which are up to 75 cm (Big Wim) and 70 cm (Big Wilma) are not only higher, but also longer than large standard frames. With a low centre of gravity and a longer wheel base, these models have a controlled handling.

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Technical overkill in the design of today's modern bicycles can be a major turnoff for many riders. A simple and robust bicycle allows one to focus on his surroundings and concerns about the technical components during a ride can be forgotten.

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